Traffic light controller using microprocessor

Traffic light controller using microprocessor Traffic Light Controller Using 8085 Microprocessor Aim The main aim of this project is to design a Traffic light controller using 8085 microprocessor, interfacing with peripheral device 8085, and program implementing the process. Introduction The 8085 Microprocessor is a popular Microprocessor used in Industries for various applications. Such as traffic light control, temperature control, stepper motor control, etc. In this project, the traffic lights are interfaced to Microprocessor system through buffer and ports of programmable peripheral Interface 8255. So the traffic lights can be automatically switched ON/OFF in desired sequence. The Interface board has been designed to work with parallel port of Microprocessor system. The hardware of the system consists of two parts. The first part is Microprocessor based system with 8085. Microprocessor as CPU and the peripheral devices like EPROM, RAM, Keyboard Display Controller 8279, Programmable as Peripheral Interface 8255, 26 pin parallel port connector, 21 keys Hexa key pad and six number of seven segment LEDs. The second part is the traffic light controller interface board, which consist of 36 LEDs in which 20 LEDs are used for vehicle traffic and they are connected to 20 port lines of 8255 through Buffer. Remaining LEDs are used for pedestrian traffic. The traffic light interface board is connected to Main board using 26 core flat cables to 26-pin Port connector. The LEDs can be switched ON/OFF in the specified sequence by the Microprocessor. The normal function of traffic lights requires sophisticated control and coordination to ensure that traffic moves as smoothly and safely as possible and that pedestrians are protected when they cross the roads. A variety of different control systems are used to accomplish this, ranging from simple clockwork mechanisms to sophisticated computerized control and coordination systems that self-adjust to minimize delay to people using the road. Traffic Controller Systems A traffic signal is typically controlled by a controller inside a cabinet mounted on a concrete pad. Although some electro-mechanical controllers are still in use (New York City still has 4,800), modern traffic controllers are solid state. The cabinet typically contains a power panel, to distribute electrical power in the cabinet; a detector interface panel, to connect to loop detectors and other detectors; detector amplifiers; the controller itself; a conflict monitor unit; flash transfer relays; a police panel, to allow the police to disable the signal; and other components. Fixed Time Control The simplest control system uses a timer (fixed-time): each phase of the signal lasts for a specific duration before the next phase occurs; this pattern repeats itself regardless of traffic. Many older traffic light installations still use these, and timer-based signals are effective in one way grids where it is often possible to coordinate the traffic lights to the posted speed limit. They are however disadvantageous when the signal timing of an intersection would profit from being adapted to the dominant flows changing over the time of the day. Dynamic Control Dynamic, or actuated, signals are programmed to adjust their timing and phasing to meet changing traffic conditions. The system adjusts signal phasing and timing to minimize the delay of people going through the intersection. It is also commonplace to alter the control strategy of a traffic light based on the time of day and day of the week, or for other special circumstances such as a major event causing unusual demand at an intersection. The controller uses input from detectors, which are sensors that inform the controller processor whether vehicles or other road users are present, to adjust signal timing and phasing within the limits set by the controllers programming. It can give more time to an intersection approach that is experiencing heavy traffic, or shorten or even skip a phase that has little or no traffic waiting for a green light. Detectors can be grouped into three classes: in-pavement detectors, non-intrusive detectors, and detection for non-motorized road users. Working Program Design of a microprocessor system to control traffic lights. The traffic light arrangement is as shown in Fig. The traffic should be controlled in the following manner. 1) Allow traffic from W to E and E to W transition for 20 seconds. 2) Give transition period of 5 seconds (Yellow bulbs ON) 3) Allow traffic from N to 5 and 5 to N for 20 seconds 4) Give transition period of 5 seconds (Yellow bulbs ON) 5) Repeat the process. Source Program: MVI A, 80H: Initialize 8255, port A and port B OUT 83H (CR): in output mode START: MVI A, 09H OUT 80H (PA): Send data on PA to glow R1 and R2 MVI A, 24H OUT 81H (PB): Send data on PB to glow G3 and G4 MVI C, 28H: Load multiplier count (40Ä ±ÃŽ ¿) for delay CALL DELAY: Call delay subroutine MVI A, 12H OUT (81H) PA: Send data on Port A to glow Y1 and Y2 OUT (81H) PB: Send data on port B to glow Y3 and Y4 MVI C, 0AH: Load multiplier count (10Ä ±ÃŽ ¿) for delay CALL: DELAY: Call delay subroutine MVI A, 24H OUT (80H) PA: Send data on port A to glow G1 and G2 MVI A, 09H OUT (81H) PB: Send data on port B to glow R3 and R4 MVI C, 28H: Load multiplier count (40Ä ±ÃŽ ¿) for delay CALL DELAY: Call delay subroutine MVI A, 12H OUT PA: Send data on port A to glow Y1 and Y2 OUT PB: Send data on port B to glow Y3 and Y4 MVI C, 0AH: Load multiplier count (10Ä ±ÃŽ ¿) for delay CALL DELAY: Call delay subroutine JMP START Delay Subroutine: DELAY: LXI D, Count: Load count to give 0.5 sec delay BACK: DCX D: Decrement counter MOV A, D ORA E: Check whether count is 0 JNZ BACK: If not zero, repeat DCR C: Check if multiplier zero, otherwise repeat JNZ DELAY RET: Return to main program References v www.rbainnovations.com//A%208085/H%20Traffic%20light%20controller-n.doc v www.freshpatents.com/-dt20090702ptan20090167561.php v http://www.8085projects.info/page/free-programs-for-8085-microprocessor.aspx v http://www.8085projects.info/post/Traffic-Light-Control.aspx v U.S.Shah, Microprocessor and its applications, Tech- Max Pulications, Pune.

age discrimination Essay -- essays research papers

Age Discrimination The Age Discrimination in Employment Act of 1967 (ADEA) protects individuals who are 40 years of age or older from employment discrimination based on age. The ADEA's protections apply to both employees and job applicants. Under the ADEA, it is unlawful to discriminate against a person because of his/her age with respect to any term, condition, or privilege of employment, including hiring, firing, promotion, layoff, compensation, benefits, job assignments, and training. It is also unlawful to retaliate against an individual for opposing employment practices that discriminate based on age or for filing an age discrimination charge, testifying, or participating in any way in an investigation, proceeding, or litigation under the ADEA. The ADEA applies to employers with 20 or more employees, including state and local governments. It also applies to employment agencies and labor organizations, as well as to the federal government. ADEA protections include:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Apprenticeship Programs It is generally unlawful for apprenticeship programs, including joint labor-management apprenticeship programs, to discriminate on the basis of an individual's age. Age limitations in apprenticeship programs are valid only if they fall within certain specific exceptions under the ADEA or if the EEOC grants a specific exemption.  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Job Notices and Advertisements The ADEA generally makes it unlawful to include age preferences, li...

Pepsi’s Marketing Mix

TABLE OF CONTENTS ABSTRACT 2 INTRODUCTION 2 MISSION STATEMENT 3 VISSION 3 ABOUT Pepsi 3 CORPORATE OVERVIEW AND FINANCIAL PERFORMANCE 4 5C ANALYSIS 5 6P’S OF A BUSINESS 8 CREATIVE STRATEGY OF Pepsi 13 DISTRIBUTION SYSTEM 13 SWOT ANALYSIS 14 CONCLUSION 15 ABSTARCT The marketing plan is central to the business plan. Marketing research helps you define your product or service, the target market, and the competition. Pricing your product is an important step that must begin with an understanding of the total cost of the product or service. Markup percentage, gross margin percentage, production costs, non-production costs, and profit must all be considered when deciding price. Promotions and advertising should be planned for at least a year in advance, taking into account seasonal fluctuations, high and low sales times, competitors’ INTRODUCTION Pepsi is currently one of the most successful consumer product company in the world its annual revenue exceeding $30 billion and has more that 480,000employees. pepsi co. inc. as began as a successor to a company incorporated in the 1931known as loft inc. once known as Pepsi cola. , the company expanded its business and adopted its current name Pepsi co. after a merger with Frito-lay in 1965. the merger dramatically increased its market potential and set the foundation of company’s tremendous growth. Pepsi co. ’s products are recognized and are the most respected all around the globe. They operate main three devisions: beverages ,snack foods and restaurants. In each of these business the Pepsi co. as attained a leadership position as being the world leader in the soft drink bottling . The corporation increasing the success has been based on high standards of performance , marketing strategies, competitiveness, determination, commitment and the personal and professional integrity of their people, product and their business practices. Mission Pepsi is continuously striving for synergy between technology system and human resource to provide product and services to meet the quality, performance and price aspirants of customers. hile doing so it maintains the highest standard of ethics and social responsibilities, innovative product and processes and develop team that keep the momentum going to take the company to excellence in the new millennium. Vision PepsiCo's responsibility is to continually improve all aspects of the world in which we operate – environment, social, economic – creating a better tomorrow than today. † Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company. About Pepsi Pepsi-Cola North America is the refreshment beverage unit of PepsiCo, Inc. , in the United States and Canada. Its U. S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. From its humble beginnings over a century ago, Pepsi-Cola has grown to become one of the best-known, most-loved products throughout the world. Today, the company continues to innovate, creating new products, new flavors and new packages in varying shapes and sizes to meet the growing demand for convenience and healthier choices. Pepsi is constantly on the lookout for ways to ensure their consumers get the products they want, when they want them and where they want them. The Pepsi cola drink contains basic ingredients found in most other similar drinks. Corporate Overview and Financial Performance PepsiCo, Inc. is one of the most successful consumer products companies in the world, with 2000 revenues of over $20 billion and 125,000 employees. The company consists of: Frito-Lay Company, the largest manufacturer and distributor of snack chips; Pepsi-Cola Company, the second largest soft drink business and Tropicana Products, the largest marketer and producer of branded juice. PepsiCo brands are among the best known and most respected in the world and are available in about 190 countries and territories. In 2000, PepsiCo has a reported net sale of $20,348 and a comparable net sale of $20,144 in comparison to its 1999’s net sales of $20,367 and $18,666 respectively. PepsiCo has increased its comparable net sale of 8% in 2000 while it had an increase of 15% in 1999. This reflects the increasing rate is going slower. On the other hand, PepsiCo’s interest expense declines 39% showing that the company is significantly lower the average debt level. Back to 1999, the report shows that the company’s interest expense dropped 8%, which indicates that the company is performing well in managing its financial strategies. More details about the financial performance of the company will be discussed in the later part of this paper. Company PepsiCo's overall mission is to increase the value of shareholder's investment. They do this through sales growth, cost controls and wise investment of resources. They believe their commercial success depends upon offering quality and value to their consumers and customers; providing products that are safe, wholesome, economically efficient and environmentally sound; and providing a fair return to their investors while adhering to the highest standards of integrity. In order to profitably satisfy customer needs, the firm first must understand its external and internal situation, including the customer, the market environment, and the firm's own capabilities. Furthermore, it needs to forecast trends in the dynamic environment in which it operates. A useful framework for performing a situation analysis is the 5 C Analysis. The 5C analysis is an environmental scan on five key areas especially applicable to marketing decisions. It covers the internal, the micro-environmental, and the macro-environmental situation. The 5 C analysis is an extension of the 3 C analysis (company, customers, and competitors), to which some marketers added the 4th C of collaborators. The further addition of a macro-environmental analysis (climate) results in a 5 C analysis, some aspects of which are outlined below. The Image of Pepsi co. in the global market is really very excellent. They use the new Technology and they have lots of years of experience in this market. Their ultimate Goals are to achieve highest share in the market. Collaborators The Pepsi co. has Distributors in whole world. Their distribution strategy is different than the others. Their distribution partners are Pepsi co. has suppliers and alliances all over the world. Which helps them to distribute their products to each of the market in each country. The distribution channel make the easy supply of goods. Customers Pepsi co. has potential customers to be a successful organization. The Market size and growth is fully based on the ultimate customers. Market segmentation of the product in whole world Geographic, Demographic, Behavioral and Psychographic. The company provides Benefits that consumer is seeking, tangible and intangible. The customer can give Motivation behind purchase; value drivers, benefits vs. osts. Frequency of purchase can give idea about how many customers repeat their product. Seasonal factors works for increasing the sales. It is a trend that how consumer needs and preferences change over time will affect the company. Competitors OVERALL MARKET SHARE COCA-COLA 43. 9% PEPSI COLA 30. 9% CADBURY SCHWEPPES 14. 5% BREAKDOWN OF MARKET SHARE COCA-COLA CLASSIC 20. 6% PEPSI COLA 14. 5% DIET COKE 8. 5% MOUNTAIN DEW 6. 3% SPRITE 6. 2% Pep si is situated in an environment that is ever changing and dynamic. Pepsi must be concerned of changing taste of the consumer and be able to respond to that need immediately or risk losing market share. They also need to be financially strong to keep up with a powerhouse like Coca-Cola and be able to strike back in the long running cola war. Pepsi must also be able to respond to different cultures in the international environment. Actual or potential competition is going on in the market. Direct or indirect: Pepsi have direct competitors like coke, thumps up, etc. Products: they all have same kind of product soft drinks. Strengths and weaknesses of competitorscan make easy success to the company to survive in he market. Climate The climate or macro-environmental factors are: Political & regulatory environment – governmental policies and regulations that affect the market share of the Pepsi. The price of the all soft drink has to at their cut through level because the Economic environment – business cycle, inflation rate, interest rates, and other macroeconomic issues. Day by day Pepsi makes new soft drinks as Social/Cultural environment society's trends and fashions make the different taste in the soft drinks. The advertisement strategy makes different sense. Technological environment – new knowledge that makes possible new ways of satisfying needs; the impact of technology on the demand for existing products. Build a solid foundation for your organization's marketing efforts Why balancing the 6 P's is crucial to success Keys to the successful marketing mix Knowing what's right for your organization The six P's of marketing are the updated version of the tried-and-true 4 P's. Understanding each of the 6 P's and how to use them can help your marketing results skyrocket. We'll cover each of the 6 P's: From this workshop, you'll get a solid understanding of the foundations of marketing strategy and how the pieces fit together. Whether you have a product or service, are profit-based or non-profit, the 6 P's can put you on the right track. Presidents, executive directors and managers responsible for marketing – anyone involved with creating the marketing vision for your organization. A solid understanding of the elements of marketing and how your organization can use the 6 P's to improve your marketing results. How to use the six basic elements of marketing Key factors for great strategies on pricing, product, target markets, promotions and more Secrets to creating the best marketing mix for your organization How to balance the 6 P's for your organization or company Identifying the right product, right people, right place and right promotion The 6 P's — The Building Blocks of Marketing features an interactive presentation and discussion, along with group exercises, to help you understand the power and the beauty of the perfect marketing mix. Marketing objectives To be most effective objective at any level should meet the following four criteria which Pepsi co. is in, The objectives are relevant to the high level of objectives. They are challenging but still sustainable. They are measurable. They are time specific. Pepsi marketing strategies Pepsi has the concentration segment, targeted the youth segment instead of trying to be something to all segment. pepsi achieve the international position as a drink for th new generation. Papsi has been successful in positioning itself for the younger generation. Promotion Pepsi has promoted it’s all product by every means of promotion. They have done Advertising through the electronic media TV, radio, and internet. The public relations and other promotion has done by the Pepsi. Promotional agreements they have signed with the retailers which include the pizza hut or KFC. Selling process: Pepsi has very well managed selling system. Different stock keeping units. And distributed to the distributer and they supply to the retailers. Pepsi soft drinks are produced in the very well managed selling system. For every rout there is a rout agent who cover maximum shops each day, so that regular supply of soft drink is made. The rout agent takes the order from the shopkeeper and move to the next. They have some agency in each rout. They supply in the areas where truck could not reach. These areas are called indirect routs. Product People satisfy their needs and wants with their product and services. A product is anything that can be offered to market to satisfy a need or a want. The concept of product is not limited to physical objects. To maintain its high quality and standards of its product the company has highly equipped lab for testing the quality of carbon dioxide and the level of sugar in the product. Pepsi is one of the most core products of the organization and the company puts in the lot of effort to retain its image through its highly professional team. The members of the organization work day and night making every possible effort to attain the organizational goals and achieve excellence. Price Pepsi has adopted market penetration pricing strategy at that time when it was introduced but now it is on the same level of its competitor coca cola. Providing quality products at the lowest rates had always been one of the main concern of Pepsi. The price of Pepsi is very copetitve with the highest quality. Place Place includes the company activitiesthat make product to the available to target customers. Pepsi is placed the market according to the extent of the target market located in the particular geographical area. Retail stores are placed all around the franchise areas in order to ensure the availability of the product. The distribution network also works according to the promotional campaign or the season. * P*ositioning The activity that communicate the merits of the product in order to persuade the target customers to buy it. Advertiserscan choose among as number of positioning approaches , depending on what the situation analysis revels about the strength of that product , the needs of their customers and action of their competitors. Following are the positions available to the advisors. Positioning by product differences. Against the particular competitor. Against entire product category. By association. By problem. In order to the Pepsi, depend on the market conditions, Positioning by product usage Positioning by association Positioning against particular competitor. Production Production and process: flexibility or fixed? Services: the sky is the limit Looking at the future for production activities, and opportunities for free publicity. Customer service may be the most important element in your total marketing strategy. Use, evaluate, and revise your marketing plan regularly. Creative strategy of Pepsi The creative strategy is the plan to defines three advertising efforts. The art direction The artistic design of the advertising. The production values. Various audio and visual components and stylistic touch make up the advertisement and the copy platform , a check list providing the background information that copywriter and art director need to craft the advertisement. Managing the advertising efforts by Planning, organizing, Implementing and controlling Distribution system The Pepsi co. has Indirect distribution system. The distribution of the product is done as under Manufacturer to wholesaler to retailer to consumers. *SWOT *analysis Strength: The brand name is the highest strength of the organization, which is known s excellent. Managing the highest quality by using the latest equipment in order to produce best hygienic product. The easy availability in the market is the second strength. Highly skilled professionalize working. The company enjoys the brand loyalty which is plus point for the organization. The market share covered by the company is also a great strength. Weakness: The packaging of the product is sometime difficu lt for the product to maintain. Provide opportunities to the competitors by not covering rural areas in the different countries. The lack of Advertisement in rural area. Opportunities: The company has opportunities to develop their sales force in rural areas. Post mix operation can be expanded in order to make the product available at all times. New and innovative products have always been acted as opportunity to the organization. Threats: The biggest threat for the organization is itscompetitors. so Pepsi needs to develop the strategy keeping in mind for their reorganization. The government policies and changing requirement of the customers can effect the operations of the company. Conclusion Pepsi has 37% global market share operating in 190 countries. At every level of Pepsi co. Take great care to ensure that highest standards are met in everything they do. In their production, marketing , advertising and packaging they strives for excellence because they think their customers deserves better quality products. They promise to work towards improvements in all areas of their organization. They also follow the strict quality procedures during manufacturing and filling of their packages. Additional quality control measures helps to ensure the integrity of Pepsi products throughout the distribution process. References http://www. fixyourmarketing. com/workshops/sixp. htm http://www. missouribusiness. net/sbtdc/docs/marketing. pdf http://www. scribd. com/doc/15434619/Pepsi-Project Phillip Kotler (2004). Marketing management, 11th edition (page 590). Delhi: Pearson Education. http://www. pepsico. com/Company/Our-History. html http://newswiretoday. com/news/57876/ Mickey gill (2006). 1000 coke or Pepsi? : 1000 Coke or Pepsi questions to ask your friends? Longwood,FL

Different Types Of Friendship By Aristotle - 1178 Words

There are three types of friendship, according to Aristotle. The first type of friendship based on utility. In this type of friendship, both individuals get some sort of benefit from their friend. The second type of friendship is based on pleasure. Here, both individuals are drawn to the other’s personality, appearance, and/or other qualities. The third and final type of friendship is based on goodness, in which the individuals admire their friend’s goodness and in which they help one another in their pursuit for happiness. The first two friendships are mostly accidental, due to the friends being more motivated by their own pleasure and utility and not by other things essential to their friend. Both kinds are short-lived because one†¦show more content†¦Horatio is not afraid to speak his mind to Hamlet, either. When Hamlet first meets the ghost, Horatio makes it clear that Hamlet s choice to follow the ghost in hopes of learning the reason for its appearance is ill-advised. He is honest and forthright in his arguments and seems genuinely worried that Hamlet might be tempted to lose his reason and be drawn into madness, which, Horatio tells him, will lead to thoughts of suicide. When Hamlet decides to ignore him and follow the ghost, he learns that the King was killed by poison. Hamlet then swears to avenge his death, which then leads Horatio to be swear on silence and keep Hamlet s secret. Horatio is not only an honest, but a loyal friend, and the secret of Hamlet s father s ghost is the first of many secrets that Horatio will keep for Hamlet. As the play progresses, Horatio questions Hamlet s judgment twice more. Once is when Hamlet tells him of a letter from King Claudius that he has found in Rosencrantz and Guildenstern s pack, telling the King of England that he must have Hamlet killed. The second instance is when Hamlet tells Horatio that he will fight Laertes, son of Polonius, who Hamlet killed earlier in the play. Horatio loves Ham let so much, but he is governed by a more sensible disposition, which compels him to speak the truth to his friend, despite the fact that Hamlet never listens to Horatio s warnings. In fact, there is only a single point in theShow MoreRelatedTaking a Look at Nicomachean Ethics957 Words   |  4 Pagesabout Aristotle and his beliefs about how the virtuous human being needs friends from Book VIII from Nicomachean Ethics. In this essay I will talk about the three different kinds of friendship that (Utility, Pleasure, and Goodness) that Aristotle claims exist. I will also discuss later in my paper why Aristotle believes that Goodness is the best type of friendship over Utility or Pleasure. In addition to that I will also talk about the similarities and differences that these three friendships shareRead MoreAristotle s Philosophy On The View Of Friendship818 Words   |  4 PagesAristotle was an ancient Greek philosopher. Aristotle’s philosophy was his logical concept. 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Aristotle understood the importance of friendship, books VIII and IX of the Nicomachean Ethics deal solely with this topic. A modern day definition of a friend can be defined as â€Å"one joined to another in intimacy and mutual benevolence independently of sexual or family love†. (Oxford